Simply put, our competitive advantage is the strength of our ideas—and those ideas ultimately come from our people. And we train our team to listen intently to our clients when they speak about their business—because, in our experience, that is where the most powerful ideas originate. At FourthIdea, there has never been a divide between the creatives and the account people. We are one team, and act as such every day—sitting side by side collaborating on each campaign.
